Terra Stay
TerraStay is a web-based dashboard that helps small hospitality businesses track, improve, and share their environmental efforts — without the overwhelm. Designed for boutique hotels, eco-lodges, B&Bs and guesthouses, TerraStay offers a human-centered experience to make sustainability less technical and more actionable. Through simple metrics, motivational visuals, and guest-friendly communication tools, hosts can easily monitor their footprint, discover impactful actions, and celebrate their progress with confidence. Whether you're just getting started or aiming for a certification, TerraStay guides you with warmth, clarity and purpose.
The problem
Eco-conscious hospitality providers — from rural B&Bs to small hotels — are often willing to reduce their environmental footprint, but they face major barriers: Lack of time, resources, and technical knowledge No clear way to track their impact or know where to start Fear of greenwashing or not doing enough Difficulty translating their efforts into concrete client communication
The solution
TerraStay is a web-based dashboard that empowers small hospitality businesses to understand, improve, and communicate their environmental efforts — without needing expert knowledge or extra staff. Built for eco-conscious owners and managers with limited time and resources, TerraStay offers an intuitive, motivating interface to help them track what matters, take impactful actions, and proudly share their journey toward sustainability with guests and partners.
01 Research
Eco-efforts in the dark: Small hosts lack tools, time, and confidence
Hour-long interviews were conducted with 6 small hospitality business owners, including rural hotel managers, eco-gîte operators, and hostel coordinators. Participants were based in France and Belgium and had between 1 and 5 years of eco-conscious management experience. I explored how these hosts currently approach sustainability, what blocks their progress, and how they wish to communicate their efforts. Interviews were structured in 5 themes:
Competitor analysis
02 Synthesis
A Strong desire for guidance, recognition & simplicity
From interviews, surveys, and market analysis, four key emotional and functional themes emerged around the experience of managing sustainability in small hospitality businesses. Many owners deeply care about the planet, but lack tools, clarity, and reassurance. They feel isolated in their efforts and fear not doing enough — or worse, being judged.
03 Ideation
Exploration of ideas: How I arrived at TerraStay
Understanding the flow of Terra Stay
04 Userflow
Log an eco action & share impact with guests
05 Design